IF YOU BUILD IT…

Ralph Waldo Emerson is credited as saying “Build a better mousetrap, and the world will beat a path to your door.” That is is actually a misquotation of the statement

“If a man has good corn or wood, or boards, or pigs, to sell, or can make better chairs or knives, crucibles or church organs, than anybody else, you will find a broad hard-beaten road to his house, though it be in the woods.”

Whatever the exact origin of the well-known saying it is unfortunately just plain wrong in today’s world where everyone has too many choices and options. Betamax lost to VHS and its modern-day product equivalents still do.

At the other end of the spectrum is the quote from advertising legend Bill Bernbach, who said “Nothing kills a bad product faster than good advertising”. Or as Jerry Della Femina said, “There is a great deal of advertising that is much better than the product. When that happens, all that will do is put you out of business faster.

So between building the perfect product but not promoting it; and beautifully promoting a bad product, it seems that there are any number of ways to cause you business to fail. How does that apply in the adult industry?

How do firms such as Allys Angels Escorts in Ibiza and Ibiza Beauties from The Ibiza Escort Agency build a better mousetrap and then promote the fact successfully? Well there are probably many routes to solving that conundrum, but these firms have both chosen a similar strategy, which seems to have a lot to do with the most famous line from the Kevin Costner movie “Field Of Dreams”; “If you build it, they will come…” or maybe that should be “If you build it they will cum…” but I digress.

Both Allys Angels Escorts in Ibiza and Ibiza Beauties from The Ibiza Escorts Agency believe that there are two critical success factors for an Ibiza escort agency; Google ranking and attracting the right quality of “talent” in the form of escort girls.

It seems obvious in this day and age that achieving a high Google ranking is critical. What is less obvious is that the website for a successful escort agency is not actually designed primarily for the “punters”. What is the point of having a highly visible website with no or very low quality talent available? You may as well not have bothered.

The best lap-dancing clubs have comfortable, well lit changing rooms for the benefit of the girls. That is obvious. But they also have a nice atmosphere and décor in the club for the girls too. Men will pay to see beautiful women in a muddy field. The décor is not as critical to that. But women who are exposing themselves want to feel safe, comfortable, taken care of and valued.

It turns out that the same is true for escort agencies. You can attract clients with a crappy, nasty looking site with offensive descriptions of the talent. But you will never attract the talent with that site. And without the talent, you can never rise above that level.

So if you build it in an attractive and classy way, they will come. And then they will come…

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